Google Analytics Features You Need to Understand

Google Analytics is an essential element to analyze details about visitors and their behavior. It allows a website owner to identify what activities are running on their website; even it helps to find web pages with higher popularity and the traffic sources. But analysis of traffic and user behavior is not the only thing that a client or website owner can do with Google Analytics. Here are 10 Google analytics features that SEO Specialists need to understand to generate more relevant reports and other information.